Words from CEO, Anders Eriksson
“Bonnier Business Press (BBP) is a part of the international media conglomerate Bonnier AB. The traditional print business has steadily decreased since 2008 and our main goal is to be market leader in each product group we engage. We need to be in a constant mode of change and the approach was to mixing a holistic, digital strategic view with active operational support to our teams. Our teams could count on an experienced speaking partner in strategic business development discussions where business models and potential growth was analysed. This was combined with hands-on, detailed recommendations and implementation support in areas like conversions, digital marketing and technology platforms.”
Anders Eriksson, CEO Bonnier Business Press
The challenges
- Business and market slowly move from print to digital media
- Digital transformation needs boost
- New digital businesses and business models are emerging, which will be winners?
- Possession of market leading brands, how to increase their monetization?
Highlights
- SEO ventures with Bonnier Business Press companies
Objective: product development, enhance user/reader satisfaction, increase reach
- Digital business KPI development
Objective: analyse, define and rollout KPI’s
- Digital business development
Objective: analyse M&A cases
- Digital organisation development
Objective: boost digital transformation, improve productivity within digital development