SEO
Miljonline’s offer
- Good results
- Knowledge and business experience
- Punctuality and follow timeplan
- Communication and understanding of your requirements
- Fair pricing
Search Engine Optimisation (SEO) services
These SEO services are tailormade for you in the role as responsible for customer acquisition and sales at a company highly dependent of the online channel and where your customers are valued above $100. Our commitment is to make you number one by recommending, guiding and running all necessary activities including onsite content and usability, link building and social media marketing.
SEO workflow
This chapter treats how to get on top of the search engines’ natural ranking by developing relevance, accessibility, quality, permanency and external website’s referencing.
SEO audit
By doing a thorough SEO audit we gain understanding in all influencing factors required to reach high numbers of qualitative website visitors referred from search engines. The audit guides in how to develop the business website in terms of copy, graphics and interactive elements as well as external factors (references, incoming links).
The SEO audit cover:
- Keyword analysis
- Competitive analysis
- Review of your existing doman portfolio
- Meeting with your webmaster about technical factors
- Meeting with your content production team about publishing
- Meeting with business owners about strategy and targets
SEO strategy
We define the keywords to work with and define short and long term goals. Important parts of the strategy are to define KPI’s (Key Performance Indicators) and how to measure them, e.g. search engine ranking and web site visits from strategic keywords.
Based on the audit findings we decide how to develop your website in order to attract more quality users from search engines.
The strategic landing pages are defined, i.e. the pages that we want to show up as links on the search engine result pages for the different keywords in the strategy.
We decide the ways of working with promoting your website and to get references and incoming links.
SEO implementation
Implementing the SEO strategy will be done by different measures; in bursts of delivery of onsite recommendations, participate as speaking partner in your production line work and web promotion activities.
Typical parts of the implementation phase are:
- Technical implementation, for instance:
- set up a sitemap and files that search engine robots read
- implement system support required for onsite optimization, e.g. support for meta information that is unique for each webpage
- Onsite optimization, for instance:
- write meta information, title, description text and keywords
- write headings and sub headings
- optimize the copy with the right keywords
- optimize the website’s navigation and links
- Promote the site to get external references and incoming links, for instance:
- establish cooperation with third party sites
- create and manage viral campaigns
Monthly work package
Internet is constantly changing and so is also the search engine result pages (SERP). The presentation of websites, advertisements and links differ from one day to another as well as user’s search behaviour. We need to treat SEO, our website’s content and quality together with the digital marketing activities on a daily basis in order to deliver good results.
The monthly work package is:
- Monthly meeting
- Web traffic analysis and result reporting
- Fine tune and optimise campaigns
- Produce more landing pages and ads
- Add, remove and update keywords
- Cooperation, coordination of marketing and e-commerce, e.g.
- newsletter
- pressreleases
- social media
- digital marketing
Miljonline – experience of digital business since 1999
We listen to you and will quickly understand what you would like to achieve thanks to long experience in different roles with small and large companies and organisations. Your situation is unique but we will find solutions that are similar to previous work with digital development. We will illustrate, design, develop and release your improved digital communication together with you. That is Miljonline.
In our work we provide this expertise:
- Agile project manager
- User experience designer (UXD)
- Digital content writer
- Engineer, systems architect, back-end and front-end developer
- SEO expert
- Social media expert
- Conversion rate optimisation expert (CRO)
References
“Torbjörn and his team guided Bristol-Myers Squibb (BMS) to become very successful online by providing unique expertise, experience and creative ways to communicate with people interested in disease information of HIV, cancer and reumatology. BMS’s corporate website has become an industry leader on search engines with lots of relevant top rankings on Google.”
Tina Englund, Bristol-Myers Squibb
“The team that Torbjörn lead made an important contribution to building the company’s multi million dollar fortune by developing high ranking positions for poker related keywords for PokerRoom.com on local versions of Google, such as google.com, google.fr and google.de. By ranking better than most competitors, we managed to keep the CPA at very low levels which improved our profitability.”
Oskar Hörnell, Ongame
Related digital services
To achieve good business results, you cannot isolately work with just SEO but need to look at the digital strategy and add competences.
Miljonline also offer these services:
- Digital strategy
- Web design and development
- Business intelligence
- Conversion rate optimisation
- E-commerce
- Digital marketing
- Digital marketplaces
Money back guarantee
If you are not satisfied, Miljonline will pay you the money back. We will make all efforts we can in order to correct possible dissatisfaction of yours. But if we fail in this you will get your money back for what makes you dissatisfied. This puts our work and what we deliver to you at the edge.
This is the best kind of guarantee that we could think of for you.